Helena Herrero portrayed in Latinarrific!

Helena Herrero portrayed in Latinarrific!


This compassionately cosmic female force is an accomplished business and personal transformation expert.

#helenaherreroideasgenerators    #ideasgenerators   #peopleforward.blog


Helena Herrero has seen “The Wall” (the 1982, Roger Waters film) over a dozen times. During our recent conversation I felt as though I’d been transported into Carlos Castaneda’s non-fiction classic; “Journey to Ixtlan”.

And while Helena is compassionately cosmic, she is also profoundly grounded, so much so that she has “coached top executives in business and career transitions, overseen the Human Capital Strategy for different businesses in alignment with overall business intent and specific culture and financial metrics, and has been a catalyst in organization design and transformation in related to mergers, acquisitions and divestitures.

Simply put, Helena Herrero cuts a dashing dichotomy—moving seamlessly from the metaphysical to the practical.

Born in Buenos Aires, Argentina in 1960 (the eldest of five siblings), Helena refers to her father, Nino, as a Renaissance-Man—a thought leader, a writer, an artist, and major-domo in human resources, strategic planning and government relations. She proudly boasts that her mother (and namesake) was the first from her family to receive a formal education. Mom would go on to become a principal at several local elementary schools.

It just wouldn’t be right not to mention Amelia (or Bel as her grandkids fondly called her), another key figure in Helena’s upbringing, her paternal grandmother.


I speak my mind and say what I mean!”

“My father was a complex, bright man who embodied strong intellectual and professional influences of my life, while my mother represented and impacted my deeper inner soul. As for ‘Bel’ she was simply one tough cookie—a reference for strength and determination!

“And what can I say about my siblings! While we are all very different, we are close knit—especially since the passing of our parents. We celebrate and honor mom and dad by this filial bonding and have each of us, passed this legacy on to our sons and daughters.”

The attempted censorship of the spirited lass when she was a mere 15-year old high school student had a profound impact on Helena’s moral fiber and future mien.

“I was enrolled at a Catholic school. During a religion class discussing Martin Luther’s break from the church, I defended Martin Luther and his Protestant Reformation—blaming the Roman Catholic Church for the schism.”

Needless to say the shocked Nun/instructor sent the provocateur student to the Principal’s office, where Helena was promptly reprimanded. The imbroglio led to a family sit-down with the Principal. But prior to that fateful gathering, Helena’s father assured his spirited daughter that she was ‘entitled to her opinion’ and that she ought to speak her mind and further, that he had her back!

That experience—the fearlessness of her father’s conviction of standing up for her beliefs, remained with Helena and in fact, motivated and guided her—a lesson she would translate into her professional and personal life.

“I speak my mind and say what I mean!” She says proudly…

After high-school Helena had sites on college and a degree in either education or psychology. Her father, however, suggested business. It was a dangerous and treacherous time in Argentina—the Dirty War, military coups—Father and daughter struck a deal! “He agreed to my field of study and I agreed to the school of his choice (the private, Universidad de Belgrano—located in Buenos Aires). The college experience—the mingling of minds, the variety of people, and the intellectual impetus— all helped to invigorate and liberate the young scholar’s personal transformation.

Helena received a degree in Psychology and soon went to do clinic work.

As fate would have it, at just that time, her father was stepping down from his job at IDEA (Institute for the Development of Executives in Argentina). Advised, by her father, of a potential opening, the independent spirited Helena applied and was hired.

“I began working as part of the team coordinating the Young Professionals Program, aiding in career enhancement, profile expansion and transformation—both organizational and personal.”

{In an ironic moment, at this point in our interview, Helena realized that IDEA was not so far off from IDEAS Generators, the company founded by her (current) husband Eduardo and the company in which she currently works}.

In 1987 Helena married for the first time, but it didn’t last, a divorce was finalized a mere two  years later.

Ultimately, feeling she’d done all she could with IDEA, the soul-seeker was hired as a Human Resources executive for a major global financial institution.

Helena married Eduardo in 1994. The following year she gave birth to their first son Nicolas. In 1998 their second son Alex was born.

In 2002 the family moved to SoFlo (Helena being promoted by the aforementioned financial institution).

“While it was a bit of a culture shock, we were determined to maintain our Latin heritage while melding and blending with the ways of our new country.”

Frankly, Helena had had some practice in the art of co-mingling cultures. She, a Roman Catholic, had married Eduardo, a Jew. The concept of tolerance, understanding and adaptation was something she had already experienced, and in fact embraced.

“We were thrilled at the opportunity to participate in this new layer of multiculturalism…”

Helena’s mother passed in 2013 (her father a few years later), but a funny thing happened on the way to a jazz concert in New York City on the first anniversary of her mother’s death.

As Helena walked to the show, she confided to her girlfriend that she was missing something —lacking a greater meaning in life—and voila, as if mom gave her the nudge, Helena had her epiphany. She would start a mature search for meaning—one which eventually led her to leave the corporate life and immerse herself in people and organizational transformation—including yoga! She felt it finally was time to fine-tune the body, mind and soul and become a human centered being.

In 2016 Helena’s ever soul-searching sojourn seemed to congeal. Her study of Mindfulness and Buddhism, the aforementioned yoga certification, and a deep understanding of her own human condition found her joining up with Eduardo at Ideas Generators, where she launched her People Strategy practice—an organic evolution from Ideas Generators’ branding practice, “Because, at the end, what are people working in an organization other than brand ambassadors!

“My focus is the integration and convergence of Design Thinking, Digital Disruption and Applied Neuroscience, and its impact in Culture and Leadership Capabilities to foster organization’s transformation to their upmost potential.”

Helena is launching with two dear colleagues—sister souls in the path to personal discovery, Chrysalis Path—a journey of self-transformation, with the purpose to share with others the joy of inner self-realization.

Latinarrifc salutes Helena Herrero…