Preparing your organization for Digital Transformation
During the last 20 years, companies around the world had started the conversation about diversity. In the 90s, it was about gender and race, mostly. In more recent years, the buzz added inclusion, as we started to talk about diversity and inclusion (D&I) and extended its realm to host sexual orientation and preferences.
That was until Millennials took charge of the work environment. For them, D&I is a given, not a policy. They expect diversity, are used to it and reclaim it as a societal norm. And for them -and progressively for all of us in the worldwide workforce- D&I goes well beyond race, gender, age, origin and sexual orientation: diversity is diversity of thought.
For any company embarked in a digital transformation journey, embracing diversity of thought as a core cultural trait is of the utmost importance: innovation requires a good chunk of divergence of viewpoints to avoid group-thinking and tap into unchartered ideas and paradigms. Variety of thought, ideas, perspectives and points of view is supported by a multigenerational workforce, that welcomes all generations (from baby-boomers to Gen Z, and the occasional silent generation representative), as well as different upbringings and journeys of life, to unlock the power of crowdsourcing.
The wisdom of the crowd, as the ultimate catalyst to try the unknown, embrace failure and its consequent learning, push limits and cross-over from one field of experience to the another, constitutes the bedrock to design and deliver a remarkable and memorable client experience with your brand.
Companies shall include a roadmap to attract and retain a diverse workforce as part of their People Strategy. This will, in turn, require leaders capable to deal with the potential friction of the different, and provide a way out for teams to unlock the power of the divergent and new.
This organizational capability is key to ensure business continuity and sustainability, as companies successful ride the wave of digital transformation.
by Helena Herrero (2018)